Launched in 2014, YES! i am the Change (YIAC) was a nationwide mindset transformation program to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films.
Under YIAC, a 101-Hour Social Filmmaking Challenge was launched, with a participation of over 13,00,000 youth across 2,500 cities and towns across India. The Jury included India’s eminent film and media personalities, corporate leaders and educationists.
films on multiple social causes were received, which contributed as repository of invaluable communication resources for NGOs
colleges and schools across India participated
multi-city social filmmaking workshops and film screenings to sensitize people on social issues